Don Ressler and Andrew Goldenberg are the co-founders of Fabletics. Fabletics was founded as a response to cater for the demanding human concerns and needs regarding active wear. Being unique, Fabletics brings out revolutionized active wear products. Don Ressler and Adam Goldenberg collaborated with high-end client personalities like actresses, artists, and other celebrities to innovate their active wear products.
Goldenberg and Ressler approached the friendly and super active actress Kate Hudson who understood the women psychology more than them when it came to selecting athletic wear. They collaborated with Kate Hudson who was so enthusiastic about producing athletic wear for women to help them stay fit, healthy and physically active and for the first time, the industry started focusing on contemporary concerns that women experience when they shop for active wear.
This is because, in all the other consumer groups, women are the most affected when it came to getting high-quality active wear products that will suit their needs. The costs for attractive, active wear products were high, and still, it was hard to get well fitting and attractive products.
Don Ressler and Adam Goldenberg witnessed that the market needed an intervention and rose to the new challenge and started catering to the needs of the women in the US. During that period when they decide to produce women active wear products, Adam Goldenberg and don Ressler owned TechStyle Fashion Group.
The challenge they faced when they wanted to start Fabletics was coming up with the huge capital base needed initiate the firm. Even though they were running a highly profitable online business, the capital for starting Fabletics was still enormous. Shifting to a significant active wear industry needed branding which seemed impossible at the time because Fabletics was a minor brand.
This was when they decided to approach Kate Hudson, and to their dismay, she was so enthusiastic about fashionable active wear for women. Learn more about Adam Goldenberg: http://vator.tv/news/2015-05-12-whats-it-like-to-be-a-unicorn
Fabletics was soon launched with the help of a brand identity, active social media presence, and client focus central to TechStyle. Since TechStyle was already a successful business, Fabletics was based on its success.
Fabletics has currently expanded their brand to include plus size active wear products. This shows that Don Ressler and Adam Goldenberg believe women should keep fit, physically active and stay healthy irrespective of their size, color or shape preference. They still hold on to Kate Hudson’s idea of the modern woman, stressing that women should look even when working out.