Browse Category: Fashion Statement

Kate Hudson Knows How to Play with the Big Boys

A few giants control the world of business. These giants do not want to let competition in and will often ruthlessly attack any who threaten them. Indeed, this is true for Amazon. There is one woman however who does not fear the internet juggernaut and that woman is Kate Hudson.

 

Hudson launched her company Fabletics three years ago. Through a series of excellent decisions and well-timed promotions, Fabletics grew to have an estimated value of over $230 million. Hudson would then leverage this wealth against Amazon, who has a 20% control of the fashion e-commerce industry. Many business insiders said that she would fail by spearheading her business into Amazon’s territory. They were all wrong.

 

While Amazon does control a large part of fashion e-commerce, the truth is their products leave much to be desired. Fabletics products, on the other hand, inspire you to be a better you and push you to achieve your lifelong dreams. This focus on quality has allowed Fabletics to take back some of the market share in the fashion world.

 

Another way Fabletics was able to take on Amazon was through the technique of reverse showrooming. For those who may not be familiar with the term, showrooming is when a customer comes into a physical retail store and browses products they are interested in buying. The problem is they will not buy at that store. If they like the product, they will go online and find it for a lower price. Kate Hudson used her creativity to deal with this problem.

 

To create a culture of reverse showrooming, Fabletics wanted to get people to be their customers already before they walked into one of their 16 store locations. They did this by running events and activities sponsored by Fabletics in the store’s local areas. This focus on local areas resulted in around 30-50% of walk-ins already being customers.

 

Kate Hudson has been very public about her business. She has told several magazines that she never saw herself as an entrepreneur. However, she believed so much in this product that she had to take it all the way.

 

If you are interested in seeing what Fabletics has to offer, I encourage you to take their quick and easy lifestyle quiz. It is only six questions long, but those questions will zero in on what Fabletics clothes are right for you during your typical day.

The Popularity Of EOS Lip Balm

Lip balm is one of the most beloved items in the world. Lip balm is great because it can be used to moisturize the lips and make the lips look good. Now, there are many lip balm brands on the market. However, that wasn’t always the case. Back in the day, there were only two lip balm brands that many people purchased. Those brands were Chapstick and Blistex. Chapstick was the number one lip balm brand for many years. However, their style of lip balm was pretty standard and boring. Chapstick only had one popular flavor which was cherry and their packaging was pretty standard as well. Their packaging consisted of a cylinder with a red label for Cherry or a black label for a regular lip balm. Many people would consider Chapstick to be a boring lip balm. Now there is a lip balm that is changing the lip balm industry. This lip balm is so cool and so fun and it caters to young people all over of the world. EOS, also known as Evolution Of Smooth is a new lip balm company that is taking the world by storm. EOS has great packaging, that has great flavors, and they smell really good. EOS can be found in almost every Walmart and Target store all over the country. Many celebrities can be seen with EOS lip balm such as Kim Kardashian, Christina Aguilera, and Miley Cyrus.

EOS lip balm is popular because of their packaging. The EOS lip balm packaging consists of pastel colored balls. They are creative and many women consider them a fashion statement. Another key component of the popularity of EOS lip balm is the flavors. EOS has many flavors such as honeydew, passion fruit, vanilla bean, and pomegranate raspberry. EOS outdid Chapstick because they stood out from the crowd. Many people love to be different and EOS is a unique lip balm. The company has made over $250 million and they are now the second best-selling lip balm in the United States. The company is slated to make even more money in the next several years and their popularity does not seem to be dying down anytime soon.

EOS is popular and loved because they did something different than the rest of their competitors. The company is catering to their customers by listening to them and acknowledging that they take the time to buy their products. EOS is successful because they treasure the opinion of their customers.

Read the EOS story here: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick