Taking A Big Risk
Evolution of Smooth was an incredibly risky idea. By targeting young women specifically EOS was putting itself at risk of failing to attract enough attention to make a profit. However, despite these reservations it managed to turn itself into one of the most successful brands in the world. Among all brands of lip balm EOS is the second most popular. Millennial women in particular have a special fondness for EOS. According to Goldman Sachs Evolution of Smooth is one of 50 most popular brands among young women.
The Darling Of Social Media
Evolution of Smooth.Ca has one of the best marketing campaigns round. Thanks to the rise of social media, the brand can constantly expose itself to potential customers around the world on a daily basis through the EOS Twitter, Instagram, and Facebook accounts. Additionally, a major part of the brand’s success is celebrity power. You can find sphere’s of EOS lip balm on Amazon and in the music videos of some of the hottest musicians and you don’t have to look very far to find celebrity selfies with the famous lip balm. Evolution of Smooth is loved by just about everyone and it shows.
A Model For The Future
With the lip balm market under its hand, the company plans on trying to take on other personal care products. There are now Evolution of Smooth shaving creams and lotions to compete in those markets. Beyond diversifying the product line EOS is also intent on making sure production is as efficient as possible. All EOS products are made in automated factories to ensure they are produced and shipped as fast as possible. EOS products are being sold by large scale stores which includes the likes of Target, Walmart and online giant Amazon. Evolution of Smooth is undeniably a Millennial brand and future companies will only continue to reflect the trends that this company embodies. For more information, visit evolutionofsmooth.ca.