Endeavors of Fabletics to Expand Brand
Since founders, Kate Hudson, Don Ressler, and Adam Goldenberg launched their Twitter page in 2013, the brand has expanded its collections to include menswear and dresses for women. Fabletics has added two collections for men; Pro?s Picks and the Hero Pieces. According to Elite Daily, the brand is launching a collection of womenÕs swimwear on April 12th. Hudson described the swimwear as Òsexy, stylish and comfortable for all body-types.? The Dress Shop Collection was launched on April 1st and includes dresses and rompers.
The new swimwear collection comprises of bikinis and one-pieces in a variety of colors and designs. Kate Hudson designed the swimwear and chose high quality material thatÕs recyclable and durable. The collection will be available in sizes from extra-extra small to extra-extra large. The entire swimwear collection will be available on Fabletics online store soon. Presently, Fabletics merchandise is marketed in the United States, United Kingdom, Canada, Netherlands, Germany, France, and Spain.
Fabletics is accomplishing its mission of expanding the brand with diversity of styles and trends for active adults. The collections & trends now includes the Dress Shop, Festive Ready, Away We Go, KateÕs Picks for Fitness, Pro?s Picks, and the Hero Pieces. Consumers are offered an exclusive membership with free shipping on the first order and all purchases thereafter over $49.95.
In the United States, consumers are allowed to make exchanges absolutely free of charge. For new members only, purchase an entire outfit for only $25. The menswear line includes outfits with combinations of polo & pants, polo & cargo shorts, crew tee & utility pants, and polo & shorts. The outfits for women are for yoga, running, gym, and work-out. Select a variety of tops and bottoms, including tanks, sports bras, leggings, pants, shorts, skirts, crops and capris.
Fabletics brings into 2016 Spring season, fabulous swimwear for women of every size according to Wikipedia. The co-founders of Fabletics had affordability and luxury in mind when designing active-wear, casual-wear, and sportswear for men and women. In the beginning of April, the brand introduced its dress wear to the world and very soon, its swimwear for women will be available internationally and are available at: https://www.instagram.com/fabletics/?hl=en