The Popularity Of EOS Lip Balm

Lip balm is one of the most beloved items in the world. Lip balm is great because it can be used to moisturize the lips and make the lips look good. Now, there are many lip balm brands on the market. However, that wasn’t always the case. Back in the day, there were only two lip balm brands that many people purchased. Those brands were Chapstick and Blistex. Chapstick was the number one lip balm brand for many years. However, their style of lip balm was pretty standard and boring. Chapstick only had one popular flavor which was cherry and their packaging was pretty standard as well. Their packaging consisted of a cylinder with a red label for Cherry or a black label for a regular lip balm. Many people would consider Chapstick to be a boring lip balm. Now there is a lip balm that is changing the lip balm industry. This lip balm is so cool and so fun and it caters to young people all over of the world. EOS, also known as Evolution Of Smooth is a new lip balm company that is taking the world by storm. EOS has great packaging, that has great flavors, and they smell really good. EOS can be found in almost every Walmart and Target store all over the country. Many celebrities can be seen with EOS lip balm such as Kim Kardashian, Christina Aguilera, and Miley Cyrus.

EOS lip balm is popular because of their packaging. The EOS lip balm packaging consists of pastel colored balls. They are creative and many women consider them a fashion statement. Another key component of the popularity of EOS lip balm is the flavors. EOS has many flavors such as honeydew, passion fruit, vanilla bean, and pomegranate raspberry. EOS outdid Chapstick because they stood out from the crowd. Many people love to be different and EOS is a unique lip balm. The company has made over $250 million and they are now the second best-selling lip balm in the United States. The company is slated to make even more money in the next several years and their popularity does not seem to be dying down anytime soon.

EOS is popular and loved because they did something different than the rest of their competitors. The company is catering to their customers by listening to them and acknowledging that they take the time to buy their products. EOS is successful because they treasure the opinion of their customers.

Read the EOS story here: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick